On February 10th, 2017, Sub Pop will release Memories Are Now, the extraordinary label debut from singer-songwriter Jesca Hoop.
Memories Are Now is an album of stunning original songs- raw yet brimming with energy, forged from rich life experience and emotional depth. Beautifully delivered by an artist that has steadfastly honed her unique craft of musical storytelling.
The nine track album features lead single “The Lost Sky,“ along with standouts “Memories Are Now” and “Pegasi.” This album sees Jesca Hoop at her most realized and very best in her vocation. She wastes no time in making clear the confidence, confrontation, and craftsmanship of her bold and exquisite offering.
The provocative and emotive intrigue is on display in Jesca Hoop’s official video for “The Lost Sky,” directed by Elia Petridis. Stereogum premiered the intense visual and said, "Hoop’s vocals are hauntingly anxious, coupled with a simple acoustic arrangement and subtle bassline: “When we said the words ‘I love you’/ I said them ’cause they are true/ Why would you say those words to me if you could not follow through?” The accompanying visual...is eerie and not entirely what it seems."

Memories Are Now was recorded at NRG Studios, produced by Blake Mills (Alabama Shakes), engineered by Eric Caudieux, mixed by Greg Koller and mastered by Ian Sefchick at Capitol Mastering. The release of Memories Are Now comes on the heels of Love Letter For Fire, her acclaimed duets record with Iron & Wine’s Sam Beam.